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RtA launches for fall 2013 with a strong foundation in denim and leather—a direct extension of Eli Azran and David Rimokh its founders’ heritage and personal style. Road to Awe (RtA) is an expression of art where detail and fit are paramount—each piece is created to be powerful and timeless. the RtA customer is an individual—she is a rebel who sets trends without trying—she has substance and promise. Clothing is very personal—it is an experience, a movement, an expression of one’s journey. It is her “road to awe.”