New Designers Coming for Pre-Fall '22 at WE ARE ICONIC
While attending school together, three friends, Lee Myung Shin, Hwang Hyun Ji and Park Jin Sun noticed many popular Korean fashion companies had creative limits. Shin believes that designs should reflect time and should always appeal to new life styles and new women. LOW CLASSIC collections, despite the brands minimalist nature, will have its own unique looks to appeal to every woman of all ages in all points in life.
ALIX OF BOHEMIA
Alix Verley-Pietrafesa first began making clothes by hand and is emotionally involved in the culture of Bohemianism. She made her thesis on the Bohemians of Post War Paris and was fascinated by their unconventional lifestyles and their freedom of expression in the way they dressed. Inspired by the Bohemians, Bloomsbury Group and their creativity, Alix's collections are constantly representing her free spirited muses.
Kika Vargas is a Colombian designer born in Bogotá. She was an LVMH designer finalist in 2021 and is inspired by the intellectual side of artists and their art forms. Defining the approach of what color, movements and space that inspire physical art pieces. Vargas' Latina roots keep her collections bright and colorful for women to feel feminine, confident and strong.