Founded in 2000 by an art connoisseur and gallery owner to design the perfect cashmere knit, GANNI has developed exponentially over recent years. The GANNI mission is simple: We fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out. As Danes we were taught to appreciate beautiful aesthetics simply by being brought up surrounded by quality design. It’s a premise we work very seriously with, and we are proud of our Nordic design heritage, but not limited by its traditional minimalist expression.