Shop E.LV. Denim at WE ARE ICONIC.

An acronym for East London Village, E.LV. denim sets out to minimize production waste and encourage people to make more conscious decisions when purchasing denim. Production for an average pair of new jeans can use upwards of 7,000 liters of water. Whilst E.L.V only utilizes around 7 liters per pair. Each pair of denim is crafted from discarded or unwanted vintage denim and reworks them into new life. Every pieces is unique and can vary slightly due to the differences in nature of each denim. 

The Straight Leg in Black/Light Blue are a high waisted contrast style jean. Slim through the hip, butt and thigh with a straight leg hem to give the illusion of longer legs. 

The Straight Leg in Light Blue/Black, inverted color way to eliminate waste.

The Boyfriend in Light/Mid Blue is a high rise loose fit denim. Fitted loose around the waist and hip and cascades into a wide boyfriend cut. The shift in denim wash give the edgy contrasted look without being too obvious. Hems are left raw for an edgy finish.