Introducing: SER.O.YA
Shop SER.O.YA ar WE ARE ICONIC.
Surrounded by uncertainty during the Spring 2020 lockdown, Ohad Seroya searched for the perfect vessel to help people beyond the pandemic, through design. Soon hailed SER.O.YA, a gender neutral label that narrows its focus on empowering people through its pieces. Seroya is committed to giving back to a chosen global charity with every collection, as well as sustainability through mindful production.
“I decided to open a brand that’s not only about creating beautiful clothes, but will give a lesson to my life and to others around me and teach us lessons on how we can change the world” - Ohad Seroya (WWD).
The Sammy Shorts are a mid rise bermuda cut short with heavy front distressing. It features adjustable straps at the waist and an all around frayed hemline.
The Omar Drop Boyfriend Jean is a low rise harem style denim adorned in heavy distressing. It has a loose cut fit and tapered cropped hem. An easy piece to turn up the edge on simple outfits.
The Amanda Sweater Dress is a full length knit cardigan dress. It comes with a detachable belt for a customizable fit and set in shoulder pads to add structure. The Amanda can be worn alone unbuttoned as a long line cardigan.
The Isa Jogger is a cotton knit jogger style sweat pant with faux suede tonal front pockets. The ankles have a mild distressing detail and the drawstring waistband make for an easy customizable fit.
The Syd Sweater is a cropped knit with a v-neckline and mild distressing through out. The drop shoulders create the perfect laid back oversized shape.
The Devin Sweater is an oversized knit sweater with light distressing. It features faux suede elbow patches and front pocket. The tonal details of the faux suede add edge to an otherwise simple crewneck knit.
The Chris Shorts are a relaxed knit sweat short with a raw hemline. It comes in a high waisted fit with a faux zip fly and a drawstring waist. The longer inseam and wide leg fit are perfect for optimal comfort.
