The Rodebjer Pre Fall 2017 collection is based on a profound fascination for wilderness and a tribute to the uncompromising passion and curiosity of primatologist Jane Goodall.

In honor of Goodall's unbeatable fight for her beliefs, we portrayed a number of Scandinavian women with the same drive, who reflected over their own calling, passion and curiosity with reference to Goodall's famous quote:

"If you really want something, you have to be prepared to work very hard. Take advantage of opportunity, and above all, never give up.”