Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. As President and Creative Director of her privately owned company, Hoffman hopes to foster mindful consumption habits and encourages consumers to reevaluate the relationship society has with clothing.
The brand’s approach centers on sustainable materials, processes, and production in order to improve and extend each garment’s life. Hoffman commits to presenting collections devoted to color, each inspired by and in celebration of women. In 2017, Hoffman was awarded the Brooklyn Fashion + Design Accelerator 2017 Positive Impact Award for Brand Leadership in Advancing Sustainability.